Strategy & PlanningWe help organisations define their strategy or direction and advise them to make decisions on allocating resources to pursue the strategy. We are also at hand to help them execute the strategy, set priorities, focus energy and resources, and strengthen operations to ensure that employees and other stakeholders are working toward common goals.
Corporate ProfilingWe believe that the survival of any business depends on the relationship its top executives cultivates with key stakeholders. That is why we ensure maximum visibility for the executives through regular interviews, using our extensive media contacts.
Crisis ManagementWe design for clients a set of factors to combat crises and lessen the actual damages inflicted. Our approach to crisis communication and management is Tell it all, tell it fast and tell the truth. The agency has the requisite resources and necessary contacts to manage crises.
B2B Media ManagementWe help businesses easily manage, measure and amplify all of their social media marketing. This enables them plan and post unified campaigns, and then receive the reports about which campaigns worked and where they were most effective.
Stakeholder ManagementWe help companies build the basics of stakeholder engagement and offer them tools to ensure their engagement objectives are met. We also help them initiate and sustain constructive relationships over time and create shared value by engaging early and regular engagements.
Corporate MessagingThe success or failure of any company is a function of how they communicate. We believe that for purposes of building trust with all stakeholders, the message must be consistent and transparent. We help companies identify their target markets’ decision-making triggers to ensure the correct messages go out to intended audiences.
Media TrainingWe realize that not all company executives have experience.in handling the media. At CTG, we take all our clients through media training sessions, complete with live simulations to enable them understand how the media operates, how to prepare for interviews and the need to be thought leaders who can offer quotable quotes.
Ben MburuCommunications Strategy & Account Management